Auckland · Est. by Lulu Wilcox
Styled with love,worn with purpose.
Personal fashion styling, considered interiors, and a Ministry of Health–approved turban range for women navigating hair loss.
"Femininity, dignity, and presence in every fold."
Three Worlds, One Sensibility
Wheretastemeetscare.
Fashion
Personal Styling
Wardrobe edits, personal shopping, and event styling for women who want to feel unmistakably themselves.
Interiors
Interior Design
Warm, textured interiors built around how you actually live, from single rooms to full home concepts.
Headwear
The Headwear Range
Luxury silk and bamboo turbans, Ministry of Health approved, designed for comfort, beauty, and confidence.
Meet Lulu
Astylistwhobelievesbeautyisaformofcare.
After years dressing Auckland's most discerning women, Lulu Wilcox created a headwear range born from a personal mission: to give women experiencing hair loss something that feels less like a medical product and more like a treasured piece of their wardrobe.
Every piece is MoH approved, handmade in small runs, and styled with the same eye she brings to her private clients.
Lulu didn't just style me, she gave me back a piece of myself I thought I'd lost. The turban felt like couture, not a coping mechanism.
Anna M., Ponsonby
Lulu didn't just style me, she gave me back a piece of myself I thought I'd lost. The turban felt like couture, not a coping mechanism.
Anna M., Ponsonby
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A multimedia stylist with a point of view.
With years of experience across print and digital media, TV styling, events and private clients, working with Lulu means working with someone who understands how style translates across every format. Whether you have a fashion project, an interiors brief, or a collaboration in mind, she brings the same considered eye to all of it.
"She has built a career around her passion and it shows in everything she touches."
FashioNZ · Stylist Power List 2025
Let's create something unforgettable.
Whether it's a wardrobe refresh, a room you've outgrown, or a turban that finally feels like you. Start with a complimentary 20 minute call.